The principle is simple. Westfield are running a marketing campaign and The Salvation Army is the primary beneficiary. We provide volunteers for a day who stand at Westfield and hand out bags that can be returned to the shopping centre filled with clothes for redistribution to those in need or sale in one of our stores. The first 100 bags returned are rewarded with a gift voucher to go shopping in the mall. Everyone goes into the draw to win a styling session and a $250 Westfield voucher.
All of the goods brought in are collected by Greg's team. They are redistributed through our community support services or sold through our store. In Queensland, the charity partner of Westfield collected 698 bags of clothing, mostly top quality. This is a great partnership opportunity that could raise some significant money for The Salvation Army, give us great stock to help people and provide great presence in our community and PR. We thank God for these opportunities.
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